Corporate training has tremendous potential to promote learning in organizations. There are two primary elements that are responsible for how much potential is realized within the corporate training classroom, and those elements are the materials provided and the method of delivery. An instructional designer, or someone in a similar acim podcast, can develop engaging materials but if the delivery is not well executed, the training will not be as effective as it could. In contrast, if the training materials have not been designed in the most engaging manner, or the material is technical in nature, it is the trainer who can still create positive classroom conditions that are conducive to learning.
There are two types of trainers that can be found within organizations that choose to invest in learning and development. The first is a trainer who adequately delivers the required training materials and meets the minimum requirements for their role. The other type is a trainer who has evolved into someone who has a much greater impact on the learning process within a training classroom, a trainer who has transformed into a workforce educator. While it may seem that both are performing the same function, and to some degree they are because they work with the same materials, one disseminates information and the other brings the class to life and connects the information to participants in a meaningful manner. Becoming a workforce educator does not happen automatically and requires making a conscious decision as a trainer to improve upon existing skills, acquire additional knowledge, and develop new instructional strategies.
In general, a corporate trainer will view training from an outcome-based, task-oriented perspective. Participants are required to attend assigned classes and their willing compliance is expected. The role of a trainer involves preparing to instruct participants for what they are expected to learn or complete by the end of the class, whether it involves acquiring new knowledge or developing new skills. They also understand that the primary responsibilities for their role include providing materials, giving instructions, showing processes and procedures, and answering questions. A trainer knows that the learning objectives or outcomes, whether or not they have been directly involved in developing them, determine what must be accomplished and the final results at the end of the class are somewhat within their control since they demand involvement but they cannot force participants to learn.
Of course there are certainly exceptions to this general rule and there are trainers who have taken workshops and classes to advance their knowledge of corporate training methodologies and processes; however, someone who holds a task-centered view of learning still fits within the typical definition of a corporate trainer. Professional development is available through a variety of resources, which includes professional associations devoted to this field. However, professional development requires more than a membership to an organization or group, it must also involve a genuine interest in the growth of the trainer’s own skills. It is easy to believe that if classroom observations and/or performance reviews are adequate, and students respond in a mostly favorable manner to the training instruction, that no further learning and development is needed. That belief only sustains a trainer’s current role and mindset, which can limit their future potential.